MCM WORLDWIDE M'ETAVERSE
MCM Cubic Monogram: A Blueprint for the Future
Freed from two-dimensionality.
The Bavarian diamonds of the Visetos monogram undergo a dynamic 3D transformation. Emblematic of MCM’s Munich roots, the badge is multiplied and rearranged to construct the spatial framework of the new logo. The Haus letters complete the architectural mirage in a clean-lined design informed by Bauhaus values.
The hypnotic pattern is without beginning or end—symbolizing the unbreakable bond between our past, present, and future.
The blueprint for MCM moving forward.
The multidimensional monogram reflects the ambitions of the Haus as it continues to cross borders, categories, and realities.